Babai

Every childhood brings not only a new person, a journey, feelings, and experiences — but also a little cutie monster who seems to live everywhere around us.

Who took everything from the shelf? Who left cookie crumbs all over the floor? Who filled the house with endless stories?

That little cutie was called Babai.

Long ago, parents tried to calm their children with scary stories about a small monster who would come to visit the naughty ones. But for children, Babai was not frightening — it was something to dream about. Later, as they grew up, they realized that Babai was simply their own childhood.

And now, Babai returns in another way:

Through sleepless nights that one day will be remembered with warmth and tears of joy. Through unexpected surprises like toy blocks in sneakers or favorite dolls hidden under pillows. Through the understanding of how magical and fleeting this time truly is.

Childhood and adult life come together, fitting perfectly, creating endless and beautiful stories. Heartwarming stories. Little cutie monster stories. Babai stories. Childhood stories.

Babai is about endless childhood, about two worlds living side by side, about moments and emotions that last forever. All of these feelings are translated into toys, furniture, and stories — handmade with natural materials and guided by sustainable thinking. With boundless creativity and the belief that a brand can offer more than just a toy, Babai creates unforgettable memories and moments of togetherness, captured in something truly special and unique. Objects that grow with the child, shaping a way of seeing and experiencing the world.